Connected TV promises precision—yet measurement silos and syndicated content create phantom viewers. The same show appears on Paramount+, Prime Channels, and Hulu + Live TV, each reporting its own MAUs, subs and device IDs. When DSPs blindly add up those impression pools, you get:
Inflated reach estimates
Skewed frequency pacing
Wasted budget
Practical Reach aligns your CTV plan with real audiences in three simple steps:
Normalize every platform’s metric (installed base, active sessions, verified subs) into a single denominator.
Deduplicate overlapping impressions from syndicated content and cross‑platform access.
Model true household reach curves at the DMA or ZIP level—so your forecasts match actual viewing behavior.
Unified Denominators
Consolidate AVOD, FAST, vMVPD & TV‑OEM metrics into one coherent audience base.
Smart Deduplication
Strip out duplicated impressions caused by content syndication and overlapping footprints.
Localized Modeling
Generate market‑specific reach forecasts by DMA or ZIP code for precise regional targeting.
Efficient Spend
Redirect budget to unique, incremental audiences—no more chasing double‑counts.
Reliable Forecasts
Set client expectations on modeled reach curves, not inflated theoretical counts.
Balanced Frequency
Optimize frequency caps based on true household distributions to avoid audience fatigue.
